Showing 1 - 10 of 11
Agency sees promise in creative economy
Business, Kuakul Mornkum, Published on 15/01/2026
» The Creative Economy Agency (CEA), a public organisation, says the creative economy could be Thailand's new growth driver.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Sniffing a herbal winner
Business, Kuakul Mornkum, Published on 15/09/2025
» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.
Thai fashion industry urged to create stronger global brands
Business, Kuakul Mornkum, Published on 15/07/2025
» Amid rising concerns over the surge of foreign fashion and beauty products entering Thailand, the National Soft Power Development Subcommittee for Fashion is urging all stakeholders in the fashion industry to differentiate their offerings and build strong Thai branding.
Speciality coffee prospects brewing nicely
Business, Kuakul Mornkum, Published on 23/05/2025
» As consumers become increasingly sophisticated about their cup of Joe, this trend may create opportunities for niche segments such as speciality coffee.
Creating a stir in instant coffee
Business, Kuakul Mornkum, Published on 19/04/2025
» The ongoing legal battle between Nestlé, the Swiss multinational food and drink processing conglomerate, and the Mahagitsiri family -- widely dubbed the "Nescafé godfather" by Thai media -- is causing a stir in Thailand's instant coffee market.
Initiative promotes Thai fashion brands globally
Business, Kuakul Mornkum, Published on 21/12/2024
» Thai fashion products hold significant business potential, but there is an urgent need to enhance public awareness, says the National Soft Power Development Subcommittee for Fashion.
Carrier upbeat on sales to firms
Business, Kuakul Mornkum, Published on 30/11/2024
» Carrier Thailand, the seller and distributor of commercial air conditioners, sees promising opportunities in the local business-to-business (B2B) market, driven by increasing demand from hotels and restaurants for air conditioners as foreign tourist arrivals rise following the pandemic.
A love affair intensifies
Business, Kuakul Mornkum, Published on 21/10/2024
» Since launching in 2014, the popularity and number of Thai LGBTQ+ TV shows depicting positive and diverse stories of male-male romance, known as Boys' Love (BL) or Y series, has increased, gaining momentum during the pandemic.
Drive to boost promising speciality coffee sector
Business, Kuakul Mornkum, Published on 04/10/2024
» Thailand's speciality coffee market offers promise, with the market estimated to be worth 2 billion baht per year, according to the Specialty Coffee Association of Thailand (Scath).