Showing 1 - 10 of 18
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Gloomy outlook dampens prospects for eateries
Business, Kuakul Mornkum, Published on 08/01/2026
» The outlook for the restaurant industry in 2026 appears grim as there are no new positive factors. A Thai Michelin-starred chef urged restaurant operators to think carefully about business expansion.
Safety first for Chinese
Business, Kuakul Mornkum, Published on 24/12/2025
» Thai tourism started 2025 with a scandal as Chinese actor Wang Xing was abducted and taken to a scam centre in Myanmar, then an earthquake shook Bangkok, natural disasters persisted throughout the year, and a border skirmish between Thailand and Cambodia remains ongoing.
Trade show puts character market under the spotlight
Business, Kuakul Mornkum, Published on 06/11/2025
» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.
Private sector sees challenges ahead
Business, Kuakul Mornkum, Published on 04/11/2025
» Thai business operators expect 2026 to be another challenging year, urging caution as they navigate a sluggish economy.
Weak China market dents eatery sector
Business, Kuakul Mornkum, Published on 30/09/2025
» Restaurant operators don't expect the upcoming eight-day Chinese Golden Week to supercharge the industry's mood, as the number of Chinese customers might not reach as high a level as last year.
Tourist numbers tumble as Asian markets decline
Business, Kuakul Mornkum, Published on 24/09/2025
» The Tourism Authority of Thailand (TAT) expects the country to welcome 33.4 million foreign visitors this year, a 6% year-on-year decline attributed to contractions from the Southeast and East Asian markets.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
SOS tackles food waste crisis
Business, Kuakul Mornkum, Published on 18/08/2025
» Amid Thailand's growing food waste crisis, one initiative is making a difference by redirecting surplus food to vulnerable communities under strict food safety standards.
Naraya revises expansion plan
Business, Kuakul Mornkum, Published on 01/08/2025
» A decline in foreign travellers and global economic uncertainty have prompted Narai Intertrade Co Ltd, a manufacturer and distributor of the Naraya brand, to revise its expansion plan.