Showing 1 - 7 of 7
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Sniffing a herbal winner
Business, Kuakul Mornkum, Published on 15/09/2025
» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Big C prepares for more store openings in 2025
Business, Kuakul Mornkum, Published on 03/02/2025
» Big C plans to open new branches of hypermarkets and convenience stores despite the challenging economic landscape.
CFR upbeat on prospects for Lunar New Year, Q1
Business, Kuakul Mornkum, Published on 15/01/2025
» Central Food Retail Co (CFR), the operator of Tops grocery stores, says government stimulus campaigns and the revival of the tourism industry should drive the retail sector during the Lunar New Year celebration.
Mc Group still bullish in face of threats
Business, Kuakul Mornkum, Published on 17/10/2024
» Thailand's fashion market is facing intensifying competition from both local and international brands, coupled with the growth of cross-border online platforms, says SET-listed Mc Group, the manufacturer and marketer of Mc Jeans.
Mc Group targets B4bn revenue this year
Business, Kuakul Mornkum, Published on 13/08/2024
» Mc Group Plc, the maker and marketer of Mc Jeans, expects its revenue to reach 4 billion baht this year, targeting Gen Y and Z to drive growth.