Showing 1 - 6 of 6
Grim outlook as consumer spending power set to drop
Business, Kuakul Mornkum, Published on 21/04/2026
» The outlook for the retail and wholesale sector looks grim, as consumer spending power is expected to decline in the coming months, alongside anticipated rising goods prices, according to the Thai Wholesale and Retail Trade Association.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Sniffing a herbal winner
Business, Kuakul Mornkum, Published on 15/09/2025
» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.
Crunch time for eateries
Business, Kuakul Mornkum, Published on 26/06/2025
» The Thai restaurant industry is battling significant headwinds this year, with some operators suggesting the forecast is even tougher than during the pandemic.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.
LGBTQ-related content touted
Business, Kuakul Mornkum, Published on 20/06/2024
» Following the recent celebrations of the same-sex marriage bill, the Thai Content Promotion Association believes Thai LGBTQ-related content has potential for growth if supported by the government, says Worarit Ninklom, a member of the drama and TV subcommittee under the National Soft Power Strategy Committee.