Showing 1 - 10 of 14
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Government urged to listen to creative sector
Business, Kuakul Mornkum, Published on 22/10/2025
» As the direction of Thailand's creative industry -- better known as soft power -- remains uncertain, an industry source suggests the government listen to professionals from within the industry.
Weak China market dents eatery sector
Business, Kuakul Mornkum, Published on 30/09/2025
» Restaurant operators don't expect the upcoming eight-day Chinese Golden Week to supercharge the industry's mood, as the number of Chinese customers might not reach as high a level as last year.
Restaurants call for stimulus
Business, Kuakul Mornkum, Published on 08/09/2025
» Restaurant operators are calling on the new government to introduce supportive measures for the industry, citing numerous challenges including the sluggish economy, rising raw material costs, and difficulties in accessing loans.
Thai fashion industry urged to create stronger global brands
Business, Kuakul Mornkum, Published on 15/07/2025
» Amid rising concerns over the surge of foreign fashion and beauty products entering Thailand, the National Soft Power Development Subcommittee for Fashion is urging all stakeholders in the fashion industry to differentiate their offerings and build strong Thai branding.
Eateries hunger for co-payment revival
Business, Kuakul Mornkum, Published on 07/07/2025
» Restaurateurs view the "Tiew Thai Khon La Khrueng" travel campaign as inadequate to support the restaurant sector during the low season and called on the government to revive the "Khon La Khrueng" co-payment subsidy scheme.
Labouring under an illusion
Business, Kuakul Mornkum, Published on 21/04/2025
» As the government has prioritised soft power as a key policy, concrete steps are needed to enhance the quality of life for those in the creative industry, especially film and TV production crews.
Beauty with a Thai touch
Business, Kuakul Mornkum, Published on 13/01/2025
» In Thailand's competitive beauty market, consumers have easy access to skincare products and cosmetics from Japan, South Korea and Western countries at local beauty retail shops.
GMM urges corporate tax cut to aid soft power push
Business, Kuakul Mornkum, Published on 13/01/2025
» A corporate income tax cut for the entertainment sector could benefit the industry, while bolstering Thailand's soft power promotion efforts, according to the country's largest music company.
Initiative promotes Thai fashion brands globally
Business, Kuakul Mornkum, Published on 21/12/2024
» Thai fashion products hold significant business potential, but there is an urgent need to enhance public awareness, says the National Soft Power Development Subcommittee for Fashion.