Showing 1 - 5 of 5
Small firms under pressure as costs soar
Business, Kuakul Mornkum, Published on 16/03/2026
» Thai small and medium-sized enterprises (SMEs) face a wall of negative sentiment this year as geopolitical tensions, trade conflicts and tighter access to loans weigh on the sector, raising questions about how businesses can navigate these tumultuous times.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Carrier upbeat on sales to firms
Business, Kuakul Mornkum, Published on 30/11/2024
» Carrier Thailand, the seller and distributor of commercial air conditioners, sees promising opportunities in the local business-to-business (B2B) market, driven by increasing demand from hotels and restaurants for air conditioners as foreign tourist arrivals rise following the pandemic.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.
Thais take pride in local brands
Business, Kuakul Mornkum, Published on 07/09/2024
» The majority of Thais are willing to pay more to support local brands, as more than 90% feel proud seeing Thai brands in the international market, according to a survey by VML Thailand, a marketing and communications agency.