Showing 1 - 7 of 7
Local fan market remains cool amid global heat
Business, Kuakul Mornkum, Published on 09/03/2026
» With the average global temperature rising, the electric fan market is poised for growth. Yet Thailand's electric fan market appears sluggish relative to global trends, according to Groupe SEB (Thailand) Co Ltd, the distributor of Tefal appliances.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
A love affair intensifies
Business, Kuakul Mornkum, Published on 21/10/2024
» Since launching in 2014, the popularity and number of Thai LGBTQ+ TV shows depicting positive and diverse stories of male-male romance, known as Boys' Love (BL) or Y series, has increased, gaining momentum during the pandemic.
Production firms eye streaming platforms
Business, Kuakul Mornkum, Published on 06/09/2024
» Thai production companies view streaming platforms as a new slice of the pie as traditional TV ad spending declines.
Rainbows that don't wash away
Business, Kuakul Mornkum, Published on 27/05/2024
» In the streets of many cities around the world, rainbow flags billow throughout June as a celebration of Pride Month, which symbolises the struggle for civil rights and the ongoing pursuit of equal rights for LGBTQIA+ people.
'First' as PM set to join Pride
Business, Kuakul Mornkum, Published on 22/05/2024
» Prime Minister Srettha Thavisin confirmed his participation in Bangkok Pride Festival 2024, marking the first time the country's premier has joined the parade, despite security concerns after a warning was issued by the US Federal Bureau of Investigation and Department of Homeland Security.