Showing 1 - 9 of 9
SMEs urged to be tech-savvy
Business, Kuakul Mornkum, Published on 12/03/2026
» Small and medium-sized enterprises (SMEs) should consider using appropriate, practical technological solutions for their companies rather than overly sophisticated innovations, according to local SME operators.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Tourist numbers tumble as Asian markets decline
Business, Kuakul Mornkum, Published on 24/09/2025
» The Tourism Authority of Thailand (TAT) expects the country to welcome 33.4 million foreign visitors this year, a 6% year-on-year decline attributed to contractions from the Southeast and East Asian markets.
Single life dents romance outlays
Business, Kuakul Mornkum, Published on 13/02/2025
» Many Thais are choosing to remain single, which some attribute to new social values, a lack of financial readiness or simply mismatched expectations.
Initiative promotes Thai fashion brands globally
Business, Kuakul Mornkum, Published on 21/12/2024
» Thai fashion products hold significant business potential, but there is an urgent need to enhance public awareness, says the National Soft Power Development Subcommittee for Fashion.
Stronger branding urged for marketers
Business, Kuakul Mornkum, Published on 05/12/2024
» The Marketing Association of Thailand (MAT) suggests local marketers strengthen product branding and consider cooperation with brands in Southeast Asia that provide more expansion opportunities to new markets.
Digital ad outlay projected to exceed B30bn this year
Business, Kuakul Mornkum, Published on 31/10/2024
» Digital ad spending is forecast to surpass 30 billion baht this year as Thais embrace the digital lifestyle.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.
Rainbows that don't wash away
Business, Kuakul Mornkum, Published on 27/05/2024
» In the streets of many cities around the world, rainbow flags billow throughout June as a celebration of Pride Month, which symbolises the struggle for civil rights and the ongoing pursuit of equal rights for LGBTQIA+ people.