Showing 1 - 10 of 11
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
CPN introduces 'The Central Phaholyothin' megaproject
Business, Kuakul Mornkum, Published on 09/10/2025
» SET-listed Central Pattana Plc (CPN), a leading Thai real estate developer, has announced the launch of "The Central Phaholyothin" -- a 21-billion-baht flagship megaproject.
Sniffing a herbal winner
Business, Kuakul Mornkum, Published on 15/09/2025
» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.
New shabu-shabu brand enters Thai market
Business, Kuakul Mornkum, Published on 27/08/2025
» The shabu-shabu restaurant market in Thailand is heating up as Suki Teenoi launches its new Teenoi Gold brand amid concerns that competition between large players will hit smaller eateries.
SOS tackles food waste crisis
Business, Kuakul Mornkum, Published on 18/08/2025
» Amid Thailand's growing food waste crisis, one initiative is making a difference by redirecting surplus food to vulnerable communities under strict food safety standards.
Influencers to get a taste of film settings
Business, Kuakul Mornkum, Published on 06/08/2025
» The Tourism Authority of Thailand (TAT), in collaboration with Universal Pictures Home Entertainment, has launched a global influencers campaign, bringing 30 influencers from around the world together to explore film locations for Jurassic World Rebirth in Phuket, Phangnga and Krabi from July 30 through Aug 3.
Project aims to support aspiring translators
Business, Kuakul Mornkum, Published on 29/04/2025
» Several associations have joined forces to launch a new project aimed at attracting aspiring translators, with the goal of introducing Thai literary works to international readers.
Beauty with a Thai touch
Business, Kuakul Mornkum, Published on 13/01/2025
» In Thailand's competitive beauty market, consumers have easy access to skincare products and cosmetics from Japan, South Korea and Western countries at local beauty retail shops.
Senior executives to be in high demand next year
Business, Kuakul Mornkum, Published on 29/11/2024
» The Thai job market is expected to be stable next year, with senior-level candidates still in high demand, according to Robert Walters Thailand, a recruitment consultancy.