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Search Result for “digital framework”

Showing 1 - 10 of 54

BUSINESS

Raise a glass to new alcohol laws

Business, Kuakul Mornkum, Published on 07/02/2026

» The Alcoholic Beverage Control Act of 2025, which took effect last November, has sparked confusion among stakeholders in the alcoholic beverage industry, including retailers and consumers. The Explainer intends to address some of the concerns.

BUSINESS

Agency sees promise in creative economy

Business, Kuakul Mornkum, Published on 15/01/2026

» The Creative Economy Agency (CEA), a public organisation, says the creative economy could be Thailand's new growth driver.

BUSINESS

Call to support Thai characters

Business, Kuakul Mornkum, Published on 06/12/2025

» The Digital Content Association of Thailand (DCAT) believes the nation has the potential to become a regional hub for character trading, but the industry needs state support.

BUSINESS

Exporting steamy soft power

Business, Kuakul Mornkum, Published on 10/11/2025

» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.

BUSINESS

Trade show puts character market under the spotlight

Business, Kuakul Mornkum, Published on 06/11/2025

» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.

BUSINESS

CP AXTRA launches tech and retail partnership with Chinese firm Cainiao

Business, Kuakul Mornkum, Published on 05/11/2025

» SET-listed CP AXTRA, an operator of Asia's leading wholesaler and retailer Makro and Lotus's, has entered into a strategic partnership with Cainiao, a global leader in e-commerce logistics under Alibaba Group, to co-develop advanced digital solutions that accelerate CP AXTRA's retail technology journey across Thailand and the Southeast Asian market.

BUSINESS

PepsiCo aligns with the times

Business, Kuakul Mornkum, Published on 27/10/2025

» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.

BUSINESS

Pundit applauds 'Janey' strategies

Business, Kuakul Mornkum, Published on 18/10/2025

» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.

BUSINESS

Book sales hampered by drop in purchasing power

Business, Kuakul Mornkum, Published on 25/09/2025

» The sluggish economy has resulted in tighter budgets for book purchases, with the uncertain political climate further discouraging spending, according to the Publishers and Booksellers Association of Thailand (Pubat).

BUSINESS

Provincial retailers keen to see restoration of scheme

Business, Kuakul Mornkum, Published on 10/09/2025

» Provincial retailers are calling for an immediate revival of the "Khon La Khrueng" co-payment scheme.