Showing 1 - 10 of 30
Baby brands expand target market
Business, Kuakul Mornkum, Published on 16/04/2026
» Consumer goods producers that previously focused on the baby segment are broadening their target market to include teenagers and adults in response to Thailand's evolving demographic structure.
Retailers feel pinch as fuel prices spike
Business, Kuakul Mornkum, Published on 27/03/2026
» A fuel shortage and a recent surge in prices have caused logistics chaos for provincial retail and wholesale operators, sparking concerns it will reduce foot traffic during the upcoming Songkran festival in April.
Centre flags war risk to Thai growth
Business, Kuakul Mornkum, Published on 14/03/2026
» A worst-case scenario for the Middle East conflict, which is war dragging on without a clear end, would reduce Thai GDP by 2.31 percentage points, according to the Center for Economic and Business Forecasting at the University of the Thai Chamber of Commerce (UTCC).
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Sukishi Intergroup slows down expansion
Business, Kuakul Mornkum, Published on 05/03/2026
» Sukishi Intergroup Co Ltd plans to scale back its expansion plans in the shabu-shabu market due to intense competition.
Thailand taps into silver workforce
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has become an "aged society", where more than 20% of its population is 60 or older. With a shrinking birth rate and a growing elderly population, the country faces challenges in terms of labour and social issues.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Provincial retailers keen to see restoration of scheme
Business, Kuakul Mornkum, Published on 10/09/2025
» Provincial retailers are calling for an immediate revival of the "Khon La Khrueng" co-payment scheme.
Buoyant Iberry to launch 2-3 new brands
Business, Kuakul Mornkum, Published on 01/09/2025
» The local restaurant industry is facing negative sentiment thanks to a sluggish economy and declining tourist arrivals.