Showing 1 - 10 of 19
Agency sees promise in creative economy
Business, Kuakul Mornkum, Published on 15/01/2026
» The Creative Economy Agency (CEA), a public organisation, says the creative economy could be Thailand's new growth driver.
Department of Special Investigation event addresses piracy fears
Business, Kuakul Mornkum, Published on 24/10/2025
» As the consumption of online content continues to rise and the internet becomes more prominent in everyday life, the Department of Special Investigation (DSI) urges parents to teach their children to respect creative work to prevent copyright infringements.
Government urged to listen to creative sector
Business, Kuakul Mornkum, Published on 22/10/2025
» As the direction of Thailand's creative industry -- better known as soft power -- remains uncertain, an industry source suggests the government listen to professionals from within the industry.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Tie-up to promote Thai culture in China
Business, Kuakul Mornkum, Published on 26/06/2025
» The Mall Group, a Thai retail developer, has partnered with SCPG Group, a commercial property developer and mall operator in China, to showcase and promote Thai culture in China.
Brand value
Business, Kuakul Mornkum, Published on 02/06/2025
» The private sector, particularly shopping malls, has taken significant steps to host various art events and establish open art spaces.
Labouring under an illusion
Business, Kuakul Mornkum, Published on 21/04/2025
» As the government has prioritised soft power as a key policy, concrete steps are needed to enhance the quality of life for those in the creative industry, especially film and TV production crews.
Initiative promotes Thai fashion brands globally
Business, Kuakul Mornkum, Published on 21/12/2024
» Thai fashion products hold significant business potential, but there is an urgent need to enhance public awareness, says the National Soft Power Development Subcommittee for Fashion.
Stronger branding urged for marketers
Business, Kuakul Mornkum, Published on 05/12/2024
» The Marketing Association of Thailand (MAT) suggests local marketers strengthen product branding and consider cooperation with brands in Southeast Asia that provide more expansion opportunities to new markets.