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Thai fashion industry urged to create stronger global brands
Business, Kuakul Mornkum, Published on 15/07/2025
» Amid rising concerns over the surge of foreign fashion and beauty products entering Thailand, the National Soft Power Development Subcommittee for Fashion is urging all stakeholders in the fashion industry to differentiate their offerings and build strong Thai branding.
Labouring under an illusion
Business, Kuakul Mornkum, Published on 21/04/2025
» As the government has prioritised soft power as a key policy, concrete steps are needed to enhance the quality of life for those in the creative industry, especially film and TV production crews.