Showing 1 - 10 of 36
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
CP AXTRA spearheads retail technology
Business, Kuakul Mornkum, Published on 27/02/2026
» Amid rapidly changing customer behaviour, retail and wholesale businesses face new challenges. Shoppers are more sophisticated, embracing omni-channel retail as they shift buying habits, requiring operators to rethink their operational strategies.
Sansiri launches B1bn programme to invest in small businesses
Business, Kuakul Mornkum, Published on 27/02/2026
» SET-listed property developer Sansiri has launched a 1-billion-baht strategic investment programme over three years in a bid to support small and medium-sized enterprises (SMEs) as part of the company's strategy to increase revenue from non-core businesses.
Agency sees promise in creative economy
Business, Kuakul Mornkum, Published on 15/01/2026
» The Creative Economy Agency (CEA), a public organisation, says the creative economy could be Thailand's new growth driver.
Consumer confidence hit by war and political turbulence
Business, Kuakul Mornkum, Published on 09/01/2026
» The Consumer Confidence Index (CCI) dipped for the first time in four months in December 2025, attributed to the border dispute with Cambodia and domestic political instability, according to the University of the Thai Chamber of Commerce (UTCC).
Gloomy outlook dampens prospects for eateries
Business, Kuakul Mornkum, Published on 08/01/2026
» The outlook for the restaurant industry in 2026 appears grim as there are no new positive factors. A Thai Michelin-starred chef urged restaurant operators to think carefully about business expansion.
Thailand taps into silver workforce
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has become an "aged society", where more than 20% of its population is 60 or older. With a shrinking birth rate and a growing elderly population, the country faces challenges in terms of labour and social issues.
Private sector sees challenges ahead
Business, Kuakul Mornkum, Published on 04/11/2025
» Thai business operators expect 2026 to be another challenging year, urging caution as they navigate a sluggish economy.
PepsiCo aligns with the times
Business, Kuakul Mornkum, Published on 27/10/2025
» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.