Showing 1 - 10 of 21
Centre flags war risk to Thai growth
Business, Kuakul Mornkum, Published on 14/03/2026
» A worst-case scenario for the Middle East conflict, which is war dragging on without a clear end, would reduce Thai GDP by 2.31 percentage points, according to the Center for Economic and Business Forecasting at the University of the Thai Chamber of Commerce (UTCC).
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Catering with a conscience
Business, Kuakul Mornkum, Published on 22/12/2025
» What if we could eat good food and also help save the Earth?
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
PepsiCo aligns with the times
Business, Kuakul Mornkum, Published on 27/10/2025
» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.
Call to rejig supplement ingredient supply
Business, Kuakul Mornkum, Published on 03/09/2025
» Thailand has a range of high-quality agricultural products, but it lacks the capacity to process these items into supplement ingredients.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Thai fashion industry urged to create stronger global brands
Business, Kuakul Mornkum, Published on 15/07/2025
» Amid rising concerns over the surge of foreign fashion and beauty products entering Thailand, the National Soft Power Development Subcommittee for Fashion is urging all stakeholders in the fashion industry to differentiate their offerings and build strong Thai branding.
Wage hike to pose a test for restaurateurs
Business, Kuakul Mornkum, Published on 19/06/2025
» Raising the daily minimum wage to 400 baht will add pressure to struggling Thai restaurateurs, says the Thai Restaurant Association.
Central affiliate to add up to 140 more restaurants
Business, Kuakul Mornkum, Published on 03/04/2025
» Competition in the restaurant industry will remain intense this year as an influx of new brands hit the market, says Central Restaurants Group (CRG).