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CPN sinks B500m into Songkran events
Business, Kuakul Mornkum, Published on 04/04/2025
» SET-listed retail and property developer Central Pattana Plc (CPN) is investing 500 million baht in the nationwide "Thai Maha Songkran" festival and plans to host more than 1,000 events across 28 branches nationwide.
Sands shift for Thai drama productions
Business, Kuakul Mornkum, Published on 25/11/2024
» TV dramas and series are key creative industry products the Thai government plans to support based on their potential to enhance the country's economic development.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.