Showing 1 - 7 of 7
Call to support Thai characters
Business, Kuakul Mornkum, Published on 06/12/2025
» The Digital Content Association of Thailand (DCAT) believes the nation has the potential to become a regional hub for character trading, but the industry needs state support.
Trade show puts character market under the spotlight
Business, Kuakul Mornkum, Published on 06/11/2025
» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
CPN introduces 'The Central Phaholyothin' megaproject
Business, Kuakul Mornkum, Published on 09/10/2025
» SET-listed Central Pattana Plc (CPN), a leading Thai real estate developer, has announced the launch of "The Central Phaholyothin" -- a 21-billion-baht flagship megaproject.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Project aims to support aspiring translators
Business, Kuakul Mornkum, Published on 29/04/2025
» Several associations have joined forces to launch a new project aimed at attracting aspiring translators, with the goal of introducing Thai literary works to international readers.
All the world's a stage
Business, Kuakul Mornkum, Published on 08/07/2024
» If Thailand wants its creative industry to grow domestically and internationally, all stakeholders must unite and reform the industry from the ground up, according to the soft power development subcommittee.