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BUSINESS

Raise a glass to new alcohol laws

Business, Kuakul Mornkum, Published on 07/02/2026

» The Alcoholic Beverage Control Act of 2025, which took effect last November, has sparked confusion among stakeholders in the alcoholic beverage industry, including retailers and consumers. The Explainer intends to address some of the concerns.

BUSINESS

Exporting steamy soft power

Business, Kuakul Mornkum, Published on 10/11/2025

» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.

BUSINESS

Sniffing a herbal winner

Business, Kuakul Mornkum, Published on 15/09/2025

» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.

BUSINESS

Thais keep their cars for longer

Kuakul Mornkum, Published on 23/09/2024

» Thais are less likely to buy new cars because of the sluggish economy, says Differential (Thailand) Co Ltd, a provider of data analytics, technology and research solutions.

BUSINESS

Sports events offer a leg up for Thai TV market

Business, Kuakul Mornkum, Published on 24/06/2024

» The TV market in Thailand is expected to grow this year thanks to global sports events, says LG Electronics (Thailand).

BUSINESS

TCL banks on premium market

Business, Kuakul Mornkum, Published on 23/05/2024

» TCL Electronics, a Chinese electrical appliance manufacturer, seeks to target the premium market as spending by middle to upper-income customers is unaffected by the economic slowdown, as it plans to build an air conditioner factory in Thailand.