Showing 1 - 3 of 3
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Book sales hampered by drop in purchasing power
Business, Kuakul Mornkum, Published on 25/09/2025
» The sluggish economy has resulted in tighter budgets for book purchases, with the uncertain political climate further discouraging spending, according to the Publishers and Booksellers Association of Thailand (Pubat).