Showing 1 - 5 of 5
Trade show puts character market under the spotlight
Business, Kuakul Mornkum, Published on 06/11/2025
» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Calls for public hearings on salt tax
Business, Kuakul Mornkum, Published on 18/04/2025
» Thorough and inclusive public hearings involving all stakeholders should be mandatory for the proposed salt excise tax, says the producer of Mama instant noodles.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.
Mama upbeat on sales despite cost spike
Business, Kuakul Mornkum, Published on 02/07/2024
» Saha Pathanapibul Plc, the marketer and distributor of Mama instant noodles, believes the Thai instant noodle market will continue to grow this year despite the country's stagnant economy.