Showing 1 - 10 of 12
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Major Cineplex unfazed by border row
Business, Kuakul Mornkum, Published on 29/07/2025
» While recent border clashes between Thailand and Cambodia have raised concerns, SET-listed Major Cineplex Group, Thailand's largest movie theatre operator, remains optimistic about the Cambodian movie industry and continues to expand its business there.
Brand value
Business, Kuakul Mornkum, Published on 02/06/2025
» The private sector, particularly shopping malls, has taken significant steps to host various art events and establish open art spaces.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.
A love affair intensifies
Business, Kuakul Mornkum, Published on 21/10/2024
» Since launching in 2014, the popularity and number of Thai LGBTQ+ TV shows depicting positive and diverse stories of male-male romance, known as Boys' Love (BL) or Y series, has increased, gaining momentum during the pandemic.
Production firms eye streaming platforms
Business, Kuakul Mornkum, Published on 06/09/2024
» Thai production companies view streaming platforms as a new slice of the pie as traditional TV ad spending declines.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.
Race to the podium
Business, Kuakul Mornkum, Published on 26/08/2024
» Two weeks after the curtain closes on the Games of the XXXIII Olympiad, Thailand is reaffirming its long-standing commitment to bidding for the 2030 Youth Olympic Games, seeing it as a key opportunity to push its sports industry forward and generate income.