Showing 1 - 9 of 9
Call to support Thai characters
Business, Kuakul Mornkum, Published on 06/12/2025
» The Digital Content Association of Thailand (DCAT) believes the nation has the potential to become a regional hub for character trading, but the industry needs state support.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Marshall cracks down on counterfeits amid growth
Business, Kuakul Mornkum, Published on 19/08/2025
» Marshall Group is continuing with its efforts to crack down on counterfeit products being sold in Asia, while expanding its presence in Thailand.
Thai fashion industry urged to create stronger global brands
Business, Kuakul Mornkum, Published on 15/07/2025
» Amid rising concerns over the surge of foreign fashion and beauty products entering Thailand, the National Soft Power Development Subcommittee for Fashion is urging all stakeholders in the fashion industry to differentiate their offerings and build strong Thai branding.
Brand value
Business, Kuakul Mornkum, Published on 02/06/2025
» The private sector, particularly shopping malls, has taken significant steps to host various art events and establish open art spaces.
Labouring under an illusion
Business, Kuakul Mornkum, Published on 21/04/2025
» As the government has prioritised soft power as a key policy, concrete steps are needed to enhance the quality of life for those in the creative industry, especially film and TV production crews.
CPN sinks B500m into Songkran events
Business, Kuakul Mornkum, Published on 04/04/2025
» SET-listed retail and property developer Central Pattana Plc (CPN) is investing 500 million baht in the nationwide "Thai Maha Songkran" festival and plans to host more than 1,000 events across 28 branches nationwide.
Central Pattana plans B600m summer campaign
Business, Kuakul Mornkum, Published on 01/03/2025
» Central Pattana Plc (CPN), the retail and property developer, is investing 600 million baht in a summer campaign, with 1,000 events planned across the country.
Iconsiam unveils countdown details
Business, Kuakul Mornkum, Published on 15/11/2024
» Iconsiam is set to host the "Amazing Thailand Countdown 2025", featuring famous singer Lalisa headlining its New Year celebration.