Showing 1 - 10 of 18
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Call to support Thai characters
Business, Kuakul Mornkum, Published on 06/12/2025
» The Digital Content Association of Thailand (DCAT) believes the nation has the potential to become a regional hub for character trading, but the industry needs state support.
Trade show puts character market under the spotlight
Business, Kuakul Mornkum, Published on 06/11/2025
» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Central launches festival of Italian brands in Thailand
Business, Kuakul Mornkum, Published on 04/09/2025
» Central Department Store, an arm of SET-listed Central Retail, is collaborating with the Italian Embassy and Italian Trade Agency (ITA) to launch "Central Dolce Italia", an event showcasing Italian brands in Thailand.
Mall opens doors at Kingsquare project
Business, Kuakul Mornkum, Published on 28/08/2025
» Recognising the growth potential of the Rama III area, Saha Group has launched Kingsquare Community Mall as part of its Kingsquare mixed-use project.
International schools retain momentum
Business, Kuakul Mornkum, Published on 25/08/2025
» Thailand's international school sector continues to grow, even as the nation's population is declining.
CPN to open first phase of Central Park
Business, Kuakul Mornkum, Published on 20/08/2025
» Central Pattana Plc (CPN), Thailand's leading real estate developer, plans to open the first phase of Central Park, its 43rd shopping centre, on Sept 4, targeting 25 million visitors per year.
Eatery operators warned of harmful consequences of price war
Business, Kuakul Mornkum, Published on 14/08/2025
» The Restaurant Association says the ongoing price war in the industry is not a healthy approach for business.
Brand value
Business, Kuakul Mornkum, Published on 02/06/2025
» The private sector, particularly shopping malls, has taken significant steps to host various art events and establish open art spaces.