Showing 1 - 6 of 6
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Labouring under an illusion
Business, Kuakul Mornkum, Published on 21/04/2025
» As the government has prioritised soft power as a key policy, concrete steps are needed to enhance the quality of life for those in the creative industry, especially film and TV production crews.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
Pet businesses face shortage of vets
Business, Kuakul Mornkum, Published on 04/09/2024
» The pet business has a shortage of veterinarians as the segment grows and more animal hospitals and veterinary clinics open, according to Arak Animal Healthcare Co Ltd, owner of Arak Animal Hospital.
Pet hospital notices scope for market expansion
Business, Kuakul Mornkum, Published on 30/08/2024
» Thonglor International Pet Hospital plans to add branches in Thailand and other Asean countries as pet-related businesses are expected to continue to grow.