Showing 1 - 10 of 13
Raise a glass to new alcohol laws
Business, Kuakul Mornkum, Published on 07/02/2026
» The Alcoholic Beverage Control Act of 2025, which took effect last November, has sparked confusion among stakeholders in the alcoholic beverage industry, including retailers and consumers. The Explainer intends to address some of the concerns.
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
PepsiCo aligns with the times
Business, Kuakul Mornkum, Published on 27/10/2025
» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.
New alcohol ad rules leave industry confused
Business, Kuakul Mornkum, Published on 15/09/2025
» Uncertainty surrounds the implementation of the new Alcoholic Beverage Control Act regarding the advertising rules for operators, with the details depending on upcoming ministerial notifications.
Project aims to support aspiring translators
Business, Kuakul Mornkum, Published on 29/04/2025
» Several associations have joined forces to launch a new project aimed at attracting aspiring translators, with the goal of introducing Thai literary works to international readers.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
Thaiwatsadu to add 10 new stores
Business, Kuakul Mornkum, Published on 26/11/2024
» CRC Thaiwatsadu Co, a home improvement and construction materials unit under SET-listed Central Retail Corporation (CRC), says the Thai economy looks promising for 2025, and plans to add around 10 more stores next year.
Sands shift for Thai drama productions
Business, Kuakul Mornkum, Published on 25/11/2024
» TV dramas and series are key creative industry products the Thai government plans to support based on their potential to enhance the country's economic development.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.
Digital ad outlay projected to exceed B30bn this year
Business, Kuakul Mornkum, Published on 31/10/2024
» Digital ad spending is forecast to surpass 30 billion baht this year as Thais embrace the digital lifestyle.