Showing 1 - 10 of 39
Raise a glass to new alcohol laws
Business, Kuakul Mornkum, Published on 07/02/2026
» The Alcoholic Beverage Control Act of 2025, which took effect last November, has sparked confusion among stakeholders in the alcoholic beverage industry, including retailers and consumers. The Explainer intends to address some of the concerns.
Safety first for Chinese
Business, Kuakul Mornkum, Published on 24/12/2025
» Thai tourism started 2025 with a scandal as Chinese actor Wang Xing was abducted and taken to a scam centre in Myanmar, then an earthquake shook Bangkok, natural disasters persisted throughout the year, and a border skirmish between Thailand and Cambodia remains ongoing.
Call to support Thai characters
Business, Kuakul Mornkum, Published on 06/12/2025
» The Digital Content Association of Thailand (DCAT) believes the nation has the potential to become a regional hub for character trading, but the industry needs state support.
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
PepsiCo aligns with the times
Business, Kuakul Mornkum, Published on 27/10/2025
» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Kitchenware sales suffering amid stagnant economy
Business, Kuakul Mornkum, Published on 23/09/2025
» Thailand's kitchenware sector is stagnant thanks to a sluggish economy that has weakened consumer purchasing power, according to Thai Stainless Steel Co Ltd, the manufacturer of Seagull utensils and kitchenware.
New alcohol ad rules leave industry confused
Business, Kuakul Mornkum, Published on 15/09/2025
» Uncertainty surrounds the implementation of the new Alcoholic Beverage Control Act regarding the advertising rules for operators, with the details depending on upcoming ministerial notifications.
Restaurants call for stimulus
Business, Kuakul Mornkum, Published on 08/09/2025
» Restaurant operators are calling on the new government to introduce supportive measures for the industry, citing numerous challenges including the sluggish economy, rising raw material costs, and difficulties in accessing loans.
Restaurants pin hopes on year end
Business, Kuakul Mornkum, Published on 26/08/2025
» The Thai restaurant industry appears to be entering a recovery phase in the final four months of the year, although uncertainties persist, according to the Restaurant Association.