Showing 1 - 8 of 8
Raise a glass to new alcohol laws
Business, Kuakul Mornkum, Published on 07/02/2026
» The Alcoholic Beverage Control Act of 2025, which took effect last November, has sparked confusion among stakeholders in the alcoholic beverage industry, including retailers and consumers. The Explainer intends to address some of the concerns.
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
New alcohol ad rules leave industry confused
Business, Kuakul Mornkum, Published on 15/09/2025
» Uncertainty surrounds the implementation of the new Alcoholic Beverage Control Act regarding the advertising rules for operators, with the details depending on upcoming ministerial notifications.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
Sands shift for Thai drama productions
Business, Kuakul Mornkum, Published on 25/11/2024
» TV dramas and series are key creative industry products the Thai government plans to support based on their potential to enhance the country's economic development.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.
Digital ad outlay projected to exceed B30bn this year
Business, Kuakul Mornkum, Published on 31/10/2024
» Digital ad spending is forecast to surpass 30 billion baht this year as Thais embrace the digital lifestyle.
Production firms eye streaming platforms
Business, Kuakul Mornkum, Published on 06/09/2024
» Thai production companies view streaming platforms as a new slice of the pie as traditional TV ad spending declines.