Showing 1 - 2 of 2
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
A love affair intensifies
Business, Kuakul Mornkum, Published on 21/10/2024
» Since launching in 2014, the popularity and number of Thai LGBTQ+ TV shows depicting positive and diverse stories of male-male romance, known as Boys' Love (BL) or Y series, has increased, gaining momentum during the pandemic.