Showing 1 - 10 of 18
Catering with a conscience
Business, Kuakul Mornkum, Published on 22/12/2025
» What if we could eat good food and also help save the Earth?
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
PepsiCo aligns with the times
Business, Kuakul Mornkum, Published on 27/10/2025
» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Thai exporters urged to focus on US
Business, Kuakul Mornkum, Published on 11/10/2025
» As new US tariffs are placed on imported lumber furniture, Deesawat Industries Co, a Thai wooden furniture manufacturer, is urging Thai companies not to abandon the US market, but rather enhance their presence there.
SOS tackles food waste crisis
Business, Kuakul Mornkum, Published on 18/08/2025
» Amid Thailand's growing food waste crisis, one initiative is making a difference by redirecting surplus food to vulnerable communities under strict food safety standards.
Speciality coffee prospects brewing nicely
Business, Kuakul Mornkum, Published on 23/05/2025
» As consumers become increasingly sophisticated about their cup of Joe, this trend may create opportunities for niche segments such as speciality coffee.
Labouring under an illusion
Business, Kuakul Mornkum, Published on 21/04/2025
» As the government has prioritised soft power as a key policy, concrete steps are needed to enhance the quality of life for those in the creative industry, especially film and TV production crews.
Call to zero in on high-quality tourists
Business, Kuakul Mornkum, Published on 17/04/2025
» Thailand should shift its focus to attracting high-quality travellers, meaning those with high spending power and concern for the environment, according to wellness resorts operator Chiva-Som.