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Search Result for “Marketing”

Showing 1 - 10 of 89

BUSINESS

Push for development of Thailand into global halal hub

Business, Kuakul Mornkum, Published on 09/02/2026

» The Thai halal industry, which includes food and tourism, has strong growth potential, according to the Thai Muslim Trade Association (TMTA).

BUSINESS

Poll, tourism offer hope for retail

Business, Kuakul Mornkum, Published on 31/12/2025

» Weak consumer spending power, ongoing local and global political uncertainties, border clashes between Thailand and Cambodia, a decline in foreign arrivals and numerous natural disasters have all contributed to challenges for the Thai retail sector in 2025.

BUSINESS

Safety first for Chinese

Business, Kuakul Mornkum, Published on 24/12/2025

» Thai tourism started 2025 with a scandal as Chinese actor Wang Xing was abducted and taken to a scam centre in Myanmar, then an earthquake shook Bangkok, natural disasters persisted throughout the year, and a border skirmish between Thailand and Cambodia remains ongoing.

BUSINESS

CPN invests B1.2bn in Chiang Mai upgrade

Business, Kuakul Mornkum, Published on 23/12/2025

» SET-listed Central Pattana (CPN) has invested 1.2 billion baht to transform the shopping mall Central Chiangmai Airport into a new mixed-use landmark, strengthening the city's allure.

BUSINESS

TAT seeks 6.7m Chinese arrivals in 2026

Business, Kuakul Mornkum, Published on 19/12/2025

» The Tourism Authority of Thailand (TAT) aims to restore the Chinese market to 6.7 million arrivals in 2026, rolling out more partnerships to offset a sharp plunge this year, including a letters of intent (LOIs) signed with a Chinese travel agent and the Haikou tourism authority.

BUSINESS

Ad spending flat in 2026

Business, Kuakul Mornkum, Published on 02/12/2025

» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).

BUSINESS

Pundit applauds 'Janey' strategies

Business, Kuakul Mornkum, Published on 18/10/2025

» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.

BUSINESS

CPN introduces 'The Central Phaholyothin' megaproject

Business, Kuakul Mornkum, Published on 09/10/2025

» SET-listed Central Pattana Plc (CPN), a leading Thai real estate developer, has announced the launch of "The Central Phaholyothin" -- a 21-billion-baht flagship megaproject.

BUSINESS

LG unit expects more price competition

Business, Kuakul Mornkum, Published on 03/10/2025

» Amid the growing presence of Chinese household appliance factories in Thailand, LG Thailand anticipates intensified price competition in the market.

BUSINESS

Sniffing a herbal winner

Business, Kuakul Mornkum, Published on 15/09/2025

» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.