Showing 1 - 10 of 10
Small firms under pressure as costs soar
Business, Kuakul Mornkum, Published on 16/03/2026
» Thai small and medium-sized enterprises (SMEs) face a wall of negative sentiment this year as geopolitical tensions, trade conflicts and tighter access to loans weigh on the sector, raising questions about how businesses can navigate these tumultuous times.
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
Eatery operators warned of harmful consequences of price war
Business, Kuakul Mornkum, Published on 14/08/2025
» The Restaurant Association says the ongoing price war in the industry is not a healthy approach for business.
Beauty with a Thai touch
Business, Kuakul Mornkum, Published on 13/01/2025
» In Thailand's competitive beauty market, consumers have easy access to skincare products and cosmetics from Japan, South Korea and Western countries at local beauty retail shops.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
Stronger branding urged for marketers
Business, Kuakul Mornkum, Published on 05/12/2024
» The Marketing Association of Thailand (MAT) suggests local marketers strengthen product branding and consider cooperation with brands in Southeast Asia that provide more expansion opportunities to new markets.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.
Digital ad outlay projected to exceed B30bn this year
Business, Kuakul Mornkum, Published on 31/10/2024
» Digital ad spending is forecast to surpass 30 billion baht this year as Thais embrace the digital lifestyle.
Marketers urged to look overseas for growth
Business, Kuakul Mornkum, Published on 08/07/2024
» Amid a sluggish trading environment, reduced purchasing power and high household debt, Thai marketers should look for new business opportunities in Asian countries, according to the Marketing Association of Thailand (MAT).