Showing 1 - 10 of 19
Catering with a conscience
Business, Kuakul Mornkum, Published on 22/12/2025
» What if we could eat good food and also help save the Earth?
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
PepsiCo aligns with the times
Business, Kuakul Mornkum, Published on 27/10/2025
» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Thai exporters urged to focus on US
Business, Kuakul Mornkum, Published on 11/10/2025
» As new US tariffs are placed on imported lumber furniture, Deesawat Industries Co, a Thai wooden furniture manufacturer, is urging Thai companies not to abandon the US market, but rather enhance their presence there.
New shabu-shabu brand enters Thai market
Business, Kuakul Mornkum, Published on 27/08/2025
» The shabu-shabu restaurant market in Thailand is heating up as Suki Teenoi launches its new Teenoi Gold brand amid concerns that competition between large players will hit smaller eateries.
SOS tackles food waste crisis
Business, Kuakul Mornkum, Published on 18/08/2025
» Amid Thailand's growing food waste crisis, one initiative is making a difference by redirecting surplus food to vulnerable communities under strict food safety standards.
CPN, allies sink B1bn into seasonal campaign
Business, Kuakul Mornkum, Published on 30/05/2025
» SET-listed retail and property developer Central Pattana (CPN) is joining hands with Central Group and partners to allot 1 billion baht for its "Summer Grand Sale 2025", a nationwide campaign aiming to increase mall traffic and spending during the low season, while strengthening Thailand's reputation as a global shopping destination.
Speciality coffee prospects brewing nicely
Business, Kuakul Mornkum, Published on 23/05/2025
» As consumers become increasingly sophisticated about their cup of Joe, this trend may create opportunities for niche segments such as speciality coffee.
Call to zero in on high-quality tourists
Business, Kuakul Mornkum, Published on 17/04/2025
» Thailand should shift its focus to attracting high-quality travellers, meaning those with high spending power and concern for the environment, according to wellness resorts operator Chiva-Som.