Showing 1 - 10 of 29
CRC Sports invests B200m in expansion, renovations
Business, Kuakul Mornkum, Published on 02/04/2026
» Supersports, a subsidiary of SET-listed Central Retail Corporation Plc (CRC), plans to open two new stores this year and renovate 10 outlets.
SMEs urged to be tech-savvy
Business, Kuakul Mornkum, Published on 12/03/2026
» Small and medium-sized enterprises (SMEs) should consider using appropriate, practical technological solutions for their companies rather than overly sophisticated innovations, according to local SME operators.
Local fan market remains cool amid global heat
Business, Kuakul Mornkum, Published on 09/03/2026
» With the average global temperature rising, the electric fan market is poised for growth. Yet Thailand's electric fan market appears sluggish relative to global trends, according to Groupe SEB (Thailand) Co Ltd, the distributor of Tefal appliances.
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Agency sees promise in creative economy
Business, Kuakul Mornkum, Published on 15/01/2026
» The Creative Economy Agency (CEA), a public organisation, says the creative economy could be Thailand's new growth driver.
Department of Special Investigation event addresses piracy fears
Business, Kuakul Mornkum, Published on 24/10/2025
» As the consumption of online content continues to rise and the internet becomes more prominent in everyday life, the Department of Special Investigation (DSI) urges parents to teach their children to respect creative work to prevent copyright infringements.
Government urged to listen to creative sector
Business, Kuakul Mornkum, Published on 22/10/2025
» As the direction of Thailand's creative industry -- better known as soft power -- remains uncertain, an industry source suggests the government listen to professionals from within the industry.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Deksomboon to widen export markets
Business, Kuakul Mornkum, Published on 22/07/2025
» If the US imposes higher tariffs on Thai products, the owner of the Deksomboon brand is gearing up to focus more on diversifying its export markets and enhancing production efficiency.