Showing 1 - 10 of 19
Songkran spending set to fall this year
Business, Kuakul Mornkum, Published on 10/04/2026
» The University of the Thai Chamber of Commerce (UTCC) has revised down its forecast for this year's Songkran spending to as low as 120 billion baht, from 129.6 billion baht, citing rising diesel prices.
Songkran spending set to fall this year
Kuakul Mornkum, Published on 09/04/2026
» The University of the Thai Chamber of Commerce (UTCC) has revised down its forecast for this year’s Songkran spending to as low as 120 billion baht, from a previous 129.6 billion baht, citing rising diesel prices.
Small firms under pressure as costs soar
Business, Kuakul Mornkum, Published on 16/03/2026
» Thai small and medium-sized enterprises (SMEs) face a wall of negative sentiment this year as geopolitical tensions, trade conflicts and tighter access to loans weigh on the sector, raising questions about how businesses can navigate these tumultuous times.
Centre flags war risk to Thai growth
Business, Kuakul Mornkum, Published on 14/03/2026
» A worst-case scenario for the Middle East conflict, which is war dragging on without a clear end, would reduce Thai GDP by 2.31 percentage points, according to the Center for Economic and Business Forecasting at the University of the Thai Chamber of Commerce (UTCC).
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Consumer confidence to see uptick in February, March
Business, Kuakul Mornkum, Published on 13/02/2026
» Consumer confidence is expected to improve in February and March, driven by the formation of a stable government, the implementation of tangible economic policies and a cabinet lineup that is broadly accepted by the public, says the Center for Economic and Business Forecasting at the University of the Thai Chamber of Commerce (UTCC).
Chinese New Year spending tipped to rise 5%
Business, Kuakul Mornkum, Published on 12/02/2026
» An estimated 54.2 billion baht will circulate during the 2026 Lunar New Year, marking a six-year high and 5% growth from the previous year, according to the Center for Economic and Business Forecasting at the University of the Thai Chamber of Commerce (UTCC).
Consumer confidence hit by war and political turbulence
Business, Kuakul Mornkum, Published on 09/01/2026
» The Consumer Confidence Index (CCI) dipped for the first time in four months in December 2025, attributed to the border dispute with Cambodia and domestic political instability, according to the University of the Thai Chamber of Commerce (UTCC).
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Sniffing a herbal winner
Business, Kuakul Mornkum, Published on 15/09/2025
» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.