Showing 1 - 8 of 8
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Safety first for Chinese
Business, Kuakul Mornkum, Published on 24/12/2025
» Thai tourism started 2025 with a scandal as Chinese actor Wang Xing was abducted and taken to a scam centre in Myanmar, then an earthquake shook Bangkok, natural disasters persisted throughout the year, and a border skirmish between Thailand and Cambodia remains ongoing.
Eatery operators warned of harmful consequences of price war
Business, Kuakul Mornkum, Published on 14/08/2025
» The Restaurant Association says the ongoing price war in the industry is not a healthy approach for business.
Tie-up to promote Thai culture in China
Business, Kuakul Mornkum, Published on 26/06/2025
» The Mall Group, a Thai retail developer, has partnered with SCPG Group, a commercial property developer and mall operator in China, to showcase and promote Thai culture in China.
Call to zero in on high-quality tourists
Business, Kuakul Mornkum, Published on 17/04/2025
» Thailand should shift its focus to attracting high-quality travellers, meaning those with high spending power and concern for the environment, according to wellness resorts operator Chiva-Som.
Lay's eyes growth via value for money
Business, Kuakul Mornkum, Published on 02/04/2025
» With the Thai snack market expected to grow by 2-4% this year, Pepsi-Cola (Thai) Trading Co Ltd, the producer and distributor of Lay's potato chips, plans to focus on value-oriented products for its customers.
Central Pattana plans B600m summer campaign
Business, Kuakul Mornkum, Published on 01/03/2025
» Central Pattana Plc (CPN), the retail and property developer, is investing 600 million baht in a summer campaign, with 1,000 events planned across the country.
NBT singled out to promote Thai soft power exports
Business, Kuakul Mornkum, Published on 12/07/2024
» The government plans to push Thai soft power on the airwaves, aiming to export its culture by joining the ranks of global networks such as BBC and NHK.