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BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

THAILAND

Pop star Lisa appointed ‘Amazing Thailand Ambassador’

Molpasorn Shoowong, Published on 15/10/2025

» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.

BUSINESS

Package crucial to second-tier cities

Business, Molpasorn Shoowong, Published on 14/10/2025

» The Tourism Council of Thailand (TCT) views the Finance Ministry's stimulus package as crucial to reviving tourism in second-tier cities, which has worsened from last year.

BUSINESS

Ministry pledges to address foreign tourists’ complaints

Molpasorn Shoowong, Published on 30/04/2025

» The Ministry of Tourism and Sports has pledged to address concerns raised by foreign tourists, including rampant dual pricing, following a recent outpouring of complaints on social media.

PROPERTY

Centara sinks B1.4bn into revamp of Pattaya resort

Molpasorn Shoowong, Published on 07/02/2025

» Centara Hotels and Resorts (CHR) has invested 1.4 billion baht to revamp Centara Grand Mirage Beach Resort Pattaya to capture premium guests and families, as it wants to expand water park-themed hotels labelled "Mirage" to new destinations.

BUSINESS

Central Retail Corporation to focus on public service campaigns rather than prices

Business, Molpasorn Shoowong, Published on 28/11/2024

» Central Retail Corporation (CRC) plans to allocate a higher marketing budget for equity and sustainable campaigns, shifting from price promotion, after its latest initiative raised more than 2.5 million baht for the Cardiac Children Foundation of Thailand.

PROPERTY

Boom anticipated for top Phuket projects

Business, Molpasorn Shoowong, Published on 01/11/2024

» Grade A residential projects in Phuket are valued at 337 billion baht and are expected to grow by 10-20% annually over five years, driven by demand from affluent buyers globally, according to C9 Hotelworks, a hospitality consultancy.

BUSINESS

More man-made entertainment magnets in Thailand

Business, Molpasorn Shoowong, Published on 16/09/2024

» While Thailand is usually perceived as a "sea, sand and sun" destination, attracting new tourism markets by developing man-made attractions has piqued the interest of the private sector.

BUSINESS

Ministry allocates B50m for tourist insurance scheme

Business, Molpasorn Shoowong, Published on 15/02/2024

» The Tourism and Sports Ministry has set aside a budget of 50 million baht to assist foreign tourists in case of death or accidents in fiscal 2024.

BUSINESS

Russia visa deal gets mixed reception

Business, Molpasorn Shoowong, Published on 17/10/2023

» Tourism operators have shared different views on the cabinet's extension of the length of stay for Russian tourists, as some are concerned about a possible influx of illegal workers, while those in the South believe the policy will generate an uptick in spending.