Showing 1 - 10 of 44
Chinese target Thailand for New Year travel
Business, Molpasorn Shoowong, Published on 13/02/2026
» Thailand remains a top destination for Chinese travellers during the upcoming Lunar New Year, but tourism consultants said the country should still develop new attractions and experiences to compete with emerging markets.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Ministry to push forward steps to stimulate tourism
Business, Molpasorn Shoowong, Published on 13/12/2025
» The Tourism and Sports Ministry still plans to push forward two tourism stimulus measures and leave it to the caretaker administration to decide whether to continue them, while the private sector is more concerned with restoring flood-affected communities and maintaining peace along the Thai-Cambodian border.
TAT hopeful major events can entice 12m foreign arrivals
Business, Molpasorn Shoowong, Published on 14/10/2025
» The government plans to attract 12 million foreign arrivals during its four-month tenure, driven by four events: the Amazing Marathon, Maha Loy Krathong 2025, Vijit Chao Phraya Light Festival and Amazing Thailand Countdown.
Tourism chief urges mindset modification
Business, Molpasorn Shoowong, Published on 03/10/2025
» The tourism and sports minister has acknowledged Thailand is no longer a "tourism giant", but he plans to attract 2-3 million more Chinese tourists during his four-month term.
Tourism Authority of Thailand puts faith in Malaysian visitors despite forecast cut
Business, Molpasorn Shoowong, Published on 26/08/2025
» Despite the target for Malaysian tourists having been cut to 5 million this year, equivalent to the level seen in 2024, this market may reach the same number of arrivals as the Chinese as it is still unfazed by the situation along the border provinces.
Call for transport reforms to boost tourism
Molpasorn Shoowong, Published on 26/05/2025
» Tourism operators are urging the government to crack down on taxi scams and provide reasonable public transport fares, as another negative image of Thai tourism has emerged in the form of a study carried out by Mastercard Economics Institute, which includes Bangkok among the cities with the higher rates of taxi and car rental fraud compared to other types of scams.
Army of Chinese travel agents en route to Thailand
Molpasorn Shoowong, Published on 22/05/2025
» Thailand’s tourism industry is preparing to welcome 500 Chinese travel agents and media members at the end of this month, hoping to revive a market that has plunged 32% compared with a year ago.
Earthquake hits Chiang Mai's room rates during Songkran
Business, Molpasorn Shoowong, Published on 18/04/2025
» Despite a robust performance during the Songkran holiday, hotels in Chiang Mai offered lower room rates than last year in a bid to draw last-minute domestic travellers, whose confidence was still shaken by last month's earthquake.
Thai AirAsia eyeing new growth markets
Business, Molpasorn Shoowong, Published on 27/03/2025
» Thai AirAsia is asking the government to urgently deal with the sluggish Chinese market by launching a stimulus campaign.