Showing 1 - 10 of 76
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Wellness tourism the way forward
Business, Molpasorn Shoowong, Published on 24/11/2025
» As the government promotes the wellness and medical tourism segment, the private sector is calling for eased regulations and a focus on well-being to position Thailand as a top destination for these services.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Tourism confidence dives
Business, Molpasorn Shoowong, Published on 25/07/2025
» The tourism confidence index in the second quarter plunged year-on-year, as tourism contracted since the beginning of the year due to safety concerns and cautious tourism spending following the US's decision to implement a reciprocal tariff policy, according to the Tourism Council of Thailand (TCT).
TAT seeks B2.8tn income next year
Business, Molpasorn Shoowong, Published on 22/07/2025
» The Tourism Authority of Thailand (TAT) is targeting 2.8 trillion baht revenue next year and aims to be among the top 10 countries worldwide when it comes to generating the largest amount of tourism revenue.
Phuket hotels go green in hunt for gold
Business, Molpasorn Shoowong, Published on 21/07/2025
» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".
Tourism body estimates revenue to miss B3tn target
Molpasorn Shoowong, Published on 14/07/2025
» The Tourism Authority of Thailand (TAT) estimates that tourism revenue this year will reach 2.87 trillion baht, a shortfall from the 3-trillion-baht target due to the sluggish Chinese market and global uncertainties, but it still anticipates 7% growth to 3 trillion baht in 2026.
Airlines on edge
Business, Molpasorn Shoowong, Published on 06/06/2025
» Despite improving financially this year, the aviation industry is still bracing for uncertainties from tariff policies, geopolitical conflicts and supply chain disruption, according to the International Air Transport Association (IATA).