Showing 1 - 10 of 36
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Wellness tourism the way forward
Business, Molpasorn Shoowong, Published on 24/11/2025
» As the government promotes the wellness and medical tourism segment, the private sector is calling for eased regulations and a focus on well-being to position Thailand as a top destination for these services.
Phuket tourism ramps up sustainability drive
Business, Molpasorn Shoowong, Published on 24/11/2025
» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.
River cruise bookings sink amid mourning
Molpasorn Shoowong, Published on 28/10/2025
» River cruise operators in Thailand are reporting a cancellation rate of 30 to 40% after the Vijit Chao Phraya illumination festival was postponed for the mourning period for Her Majesty Queen Sirikit, the late Queen Mother, while hotels are urging authorities to provide detailed guidelines to prevent people from cancelling their New Year celebrations.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Pattaya touts red-light zone
Molpasorn Shoowong, Published on 15/09/2025
» In light of the recent BBC Three documentary focusing on the “dark side” of Thailand, Pattaya tourism operators have urged the government to solve persistent negative issues such as fraud, the decriminalisation of sex workers, and regulation of cannabis.
Association upbeat on growth outlook for amusement parks
Business, Molpasorn Shoowong, Published on 11/07/2025
» Despite global economic uncertainties, the amusement park industry expects continued robust growth over the next few years, according to the International Association of Amusement Parks and Attractions (IAAPA).
Dasta head makes man-made infrastructure key priority
Business, Molpasorn Shoowong, Published on 20/06/2025
» The new head of the Designated Areas for Sustainable Tourism Administration (Dasta) has vowed to drive new man-made infrastructure, including the long-awaited Phu Kradueng cable car, as well as universal design facilities to elevate community-based tourism.