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Search Result for “strategies”

Showing 1 - 10 of 34

BUSINESS

Bureau seeks 10% growth for exhibitions market

Business, Molpasorn Shoowong, Published on 07/02/2026

» Amid economic uncertainty, the Thailand Convention and Exhibition Bureau (TCEB) targets 10% growth for the Mice (meetings, incentives, conventions and exhibitions) segment this year, with 163 billion baht in revenue and 29.4 million participants.

BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

BUSINESS

Tourism still a stalled engine

Business, Molpasorn Shoowong, Published on 29/12/2025

» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.

SUSTAINABILITY

Phuket tourism ramps up sustainability drive

Business, Molpasorn Shoowong, Published on 24/11/2025

» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.

BUSINESS

Thailand offers free domestic flights for 200,000 foreign arrivals

Business, Molpasorn Shoowong, Published on 19/08/2025

» The Tourism and Sports Ministry plans to offer free domestic flight tickets to 200,000 foreign arrivals to boost tourism nationwide over a three-month period.

SUSTAINABILITY

Phuket hotels go green in hunt for gold

Business, Molpasorn Shoowong, Published on 21/07/2025

» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".

BUSINESS

Chinese visitors decline as US trade war ramps up

Business, Molpasorn Shoowong, Published on 10/04/2025

» Chinese tourist inflows have fallen over the past week amid the global trade war, while Malaysian arrivals have surged and remain in first place, according to the Tourism Authority of Thailand (TAT).

BUSINESS

New Thai law targets unregistered small hotels

Business, Molpasorn Shoowong, Published on 27/01/2025

» The Tourism and Sports Ministry plans to propose a new Hotel Act dedicated to small and medium-sized hotels, aiming to register more than 500 illegal accommodations that cannot enrol in the current system.

BUSINESS

Tourism Authority of Thailand targets B3tn amid shift to rising markets

Business, Molpasorn Shoowong, Published on 22/01/2025

» The Tourism Authority of Thailand (TAT) is targeting 3 trillion baht in tourism revenue this year, while diversifying to address risk, shifting focus to rising markets such as Southeast Asia, India and Russia.

BUSINESS

Tourism talks aim to remove hurdles

Molpasorn Shoowong, Published on 29/11/2024

» The Ministry of Tourism and Sports is planning a discussion with representatives of four groups — shopping malls, foreign ambassadors, online travel agents and hoteliers — about how to remove obstacles in the tourism sector.