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BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

BUSINESS

UFO festival on Thailand tourism calendar in 2026

Business, Molpasorn Shoowong, Published on 25/12/2025

» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.

BUSINESS

Malls bet big on New Year blowout

Business, Molpasorn Shoowong, Published on 19/12/2025

» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.

THAILAND

Pop star Lisa appointed ‘Amazing Thailand Ambassador’

Molpasorn Shoowong, Published on 15/10/2025

» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.

BUSINESS

Thai tourism momentum weakening

Molpasorn Shoowong, Published on 14/08/2025

» Thailand’s tourism business could be slow for the remainder of the year, as the country faces more intense competition from Vietnam and South Korea, which are offering visa exemptions to more markets, say industry executives.

SUSTAINABILITY

Phuket hotels go green in hunt for gold

Business, Molpasorn Shoowong, Published on 21/07/2025

» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".

BUSINESS

Domestic meetings getting more attention

Business, Molpasorn Shoowong, Published on 24/05/2025

» More Thai companies are opting for domestic meetings instead of travelling abroad due to economic uncertainty this year, helping to propel domestic Mice (meetings, incentives, conventions and exhibitions) revenue to 86 billion baht from 26 million travellers this year, according to the Thailand Convention and Exhibition Bureau (TCEB).

BUSINESS

Airbus sees region as biofuel for aircraft hub

Business, Molpasorn Shoowong, Published on 14/05/2025

» Airbus is banking on Southeast Asia becoming the world's top producer of sustainable aviation fuel (SAF), while the Civil Aviation Authority of Thailand (CAAT) plans to mandate 1% SAF usage for European routes starting in the fourth quarter.

BUSINESS

Weak baht ‘not enough to drive tourism’

Molpasorn Shoowong, Published on 04/04/2025

» A weak baht is not enough to offset the other negative factors affecting Thailand’s tourism industry, as most Asian currencies are facing similar declines following news of US tariff increases, say travel agents.

BUSINESS

Pilots pin hopes on regulator

Business, Molpasorn Shoowong, Published on 20/03/2025

» The Thai Pilots Association hopes the temporary permission for foreign pilots to fly domestic flights will not be extended, based on a commitment from the Civil Aviation Authority of Thailand (CAAT).