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Search Result for “sports marketing”

Showing 1 - 10 of 242

BUSINESS

Thai tourism faces B40bn revenue collapse

Business, Molpasorn Shoowong, Published on 09/03/2026

» Thailand could lose more than 40 billion baht in tourism revenue in the worst-case scenario, assuming the Middle East airspace closure lasts for eight weeks, says the Tourism and Sports Ministry.

BUSINESS

Thai AirAsia pins growth hopes on China, long-haul markets

Business, Molpasorn Shoowong, Published on 26/02/2026

» Thai AirAsia (TAA) is targeting 6-9% year-on-year revenue growth in 2026, supported by 23.5 million passengers and an 85% load factor, assuming an optimistic tourism outlook.

BUSINESS

Tourism Authority of Thailand invests B30m to revamp app

Business, Molpasorn Shoowong, Published on 25/02/2026

» The Tourism Authority of Thailand (TAT) has invested 30 million baht to revamp its Amazing Thailand app to support seamless travel for inbound tourists, aiming to reach its goal of 3 trillion baht in tourism revenue this year.

BUSINESS

Chinese target Thailand for New Year travel

Business, Molpasorn Shoowong, Published on 13/02/2026

» Thailand remains a top destination for Chinese travellers during the upcoming Lunar New Year, but tourism consultants said the country should still develop new attractions and experiences to compete with emerging markets.

BUSINESS

Shorter visa-free stays on the cards

Business, Molpasorn Shoowong, Published on 12/02/2026

» The Tourism and Sports Ministry insists the government's plan to reduce visa‑free stays from 60 days should not impact tourism, as most foreign tourists on average stay for less than a month.

BUSINESS

Pattaya banking on Chinese New Year boost

Business, Molpasorn Shoowong, Published on 11/02/2026

» With Chinese New Year approaching next week, Pattaya tourism operators expect similar conditions as last year, though Chiang Mai predicts a surge from Chinese‑speaking markets.

BUSINESS

Push for policy to lift competitiveness

Business, Molpasorn Shoowong, Published on 10/02/2026

» With the Bhumjaithai Party expected to lead the government for a full four-year term with a high degree of stability, tourism operators are urging the government to focus on long-term investment rather than short-term stimulus in order to compete with regional rivals such as Vietnam.

BUSINESS

Flood recovery lag weighs on Hat Yai

Business, Molpasorn Shoowong, Published on 05/02/2026

» While most hotels in Hat Yai have already resumed operations, insufficient flood relief has resulted in only 30% of shops and restaurants reopening, leading to a weak outlook for tourism revenue during the Chinese New Year, according to the Hat Yai Songkhla Hotels Association.

BUSINESS

Tourism Authority of Thailand banking on Muay Thai Festival

Business, Molpasorn Shoowong, Published on 03/02/2026

» The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors.

BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.