Showing 1 - 10 of 103
Chinese target Thailand for New Year travel
Business, Molpasorn Shoowong, Published on 13/02/2026
» Thailand remains a top destination for Chinese travellers during the upcoming Lunar New Year, but tourism consultants said the country should still develop new attractions and experiences to compete with emerging markets.
Strong baht may crimp bookings
Business, Molpasorn Shoowong, Published on 22/01/2026
» With the baht strengthening against the US dollar, surpassing 31 to the greenback for the first time in almost five years, it should impact forward bookings for the next few months and during the low season, discouraging tourist spending.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Agoda says tourism sector still resilient
Business, Molpasorn Shoowong, Published on 06/12/2025
» Thailand's tourism sector remains resilient, with its top three source markets accounting for only 35% of total arrivals, lower than other Asian destinations, according to online travel platform Agoda.
Bureau seeks B175m to revive Mice sector in South
Business, Molpasorn Shoowong, Published on 05/12/2025
» The Thailand Convention and Exhibition Bureau (TCEB) has asked the cabinet to allocate 175 million baht to revive the Mice (meetings, incentives, conventions and exhibitions) sector in flood-affected southern Thailand.
Flooding forces Malaysians to cancel trips to Thailand
Business, Molpasorn Shoowong, Published on 25/11/2025
» Inbound trips from Malaysia to southern Thailand are expected to be completely cancelled this week due to severe flash floods, particularly in Hat Yai, according to the Tourism Authority of Thailand (TAT).
Operators seek to build trust among travellers
Business, Molpasorn Shoowong, Published on 17/11/2025
» Tourism operators have launched the "Trusted Thailand" mark in an effort to restore confidence among travellers, while urging the government to prepare marketing campaigns ahead of Chinese New Year 2026 and address recurring issues such as the Thai-Cambodian border conflict.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.