Showing 1 - 10 of 79
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Bureau seeks B175m to revive Mice sector in South
Business, Molpasorn Shoowong, Published on 05/12/2025
» The Thailand Convention and Exhibition Bureau (TCEB) has asked the cabinet to allocate 175 million baht to revive the Mice (meetings, incentives, conventions and exhibitions) sector in flood-affected southern Thailand.
Operators seek to build trust among travellers
Business, Molpasorn Shoowong, Published on 17/11/2025
» Tourism operators have launched the "Trusted Thailand" mark in an effort to restore confidence among travellers, while urging the government to prepare marketing campaigns ahead of Chinese New Year 2026 and address recurring issues such as the Thai-Cambodian border conflict.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Package crucial to second-tier cities
Business, Molpasorn Shoowong, Published on 14/10/2025
» The Tourism Council of Thailand (TCT) views the Finance Ministry's stimulus package as crucial to reviving tourism in second-tier cities, which has worsened from last year.
Event to woo 100,000 Indians
Business, Molpasorn Shoowong, Published on 10/10/2025
» Indian tourism operators remain confident in Thailand as a top destination, with the country planning to host the "Grand Diwali Celebration" next week, aiming to draw at least 100,000 travellers, while annual arrivals are expected to reach a record high of 2.5 million.
Thailand offers free domestic flights for 200,000 foreign arrivals
Business, Molpasorn Shoowong, Published on 19/08/2025
» The Tourism and Sports Ministry plans to offer free domestic flight tickets to 200,000 foreign arrivals to boost tourism nationwide over a three-month period.
Phuket hotels go green in hunt for gold
Business, Molpasorn Shoowong, Published on 21/07/2025
» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".