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BUSINESS

Pattaya banking on Chinese New Year boost

Business, Molpasorn Shoowong, Published on 11/02/2026

» With Chinese New Year approaching next week, Pattaya tourism operators expect similar conditions as last year, though Chiang Mai predicts a surge from Chinese‑speaking markets.

BUSINESS

Push for policy to lift competitiveness

Business, Molpasorn Shoowong, Published on 10/02/2026

» With the Bhumjaithai Party expected to lead the government for a full four-year term with a high degree of stability, tourism operators are urging the government to focus on long-term investment rather than short-term stimulus in order to compete with regional rivals such as Vietnam.

BUSINESS

Strong baht may crimp bookings

Business, Molpasorn Shoowong, Published on 22/01/2026

» With the baht strengthening against the US dollar, surpassing 31 to the greenback for the first time in almost five years, it should impact forward bookings for the next few months and during the low season, discouraging tourist spending.

BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

BUSINESS

Tourism still a stalled engine

Business, Molpasorn Shoowong, Published on 29/12/2025

» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.

BUSINESS

Malls bet big on New Year blowout

Business, Molpasorn Shoowong, Published on 19/12/2025

» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.

BUSINESS

Bureau seeks B175m to revive Mice sector in South

Business, Molpasorn Shoowong, Published on 05/12/2025

» The Thailand Convention and Exhibition Bureau (TCEB) has asked the cabinet to allocate 175 million baht to revive the Mice (meetings, incentives, conventions and exhibitions) sector in flood-affected southern Thailand.

SUSTAINABILITY

Phuket tourism ramps up sustainability drive

Business, Molpasorn Shoowong, Published on 24/11/2025

» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.

BUSINESS

Airlines target China tourist surge amid Japan tensions

Business, Molpasorn Shoowong, Published on 18/11/2025

» Although the airline sector has been suffering from sluggish tourism and a declining number of Chinese arrivals since the beginning of the year, Thailand should still have a robust high season during the fourth quarter, as well as opportunities for more Chinese demand, following China's warning to its citizens to not visit Japan.

BUSINESS

Vietjet becomes 1st low-cost Thai airline to use green fuel

Business, Molpasorn Shoowong, Published on 07/11/2025

» Vietjet Thailand has become the first low-cost Thai carrier to operate flights with a 1% blend of sustainable aviation fuel (SAF), while it awaits the delivery of more fuel-efficient Boeing 737-8 jets delayed due to the US government shutdown.