Showing 1 - 10 of 16
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Malls bet big on New Year blowout
Business, Molpasorn Shoowong, Published on 19/12/2025
» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Strong fourth-quarter outlook for THAI
Business, Molpasorn Shoowong, Published on 04/09/2025
» The fourth-quarter outlook for Thai Airways (THAI) remains strong, with a load factor of more than 80% driven by both foreign demand and Thai tourists opting for Asian countries, as China and Japan have remained popular destinations all year.
Tourism officials wary of Vietnam
Business, Molpasorn Shoowong, Published on 06/05/2025
» Tourism operators fear Thailand will lose its position as the top Southeast Asian destination to Vietnam in a few years as the latter reported nearly 50% inbound market growth in March compared with the pre-pandemic period, while Thailand struggles with sluggish growth.
Bookings at riverside hotels surge
Business, Molpasorn Shoowong, Published on 15/11/2024
» Hotels along the Chao Phraya River are expecting a significant uptick in bookings for December and the New Year celebration as tourism resumes and Thai K-pop star Lalisa is booked to perform at Iconsiam's countdown event.
Samui tourism banking on TV show
Molpasorn Shoowong, Published on 22/10/2024
» Samui tourism operators expect a minimum 10% uptick in occupancy rates and more tourists visiting the shooting locations of the HBO series The White Lotus, which featured Thai pop star Lalisa "Lisa" Manoban.
Bus tragedy may mar tour operators
Business, Molpasorn Shoowong, Published on 03/10/2024
» The recent school bus fire could hamper the recovery of tour operators for the remainder of this year, particularly in the domestic market as people are losing confidence, according to the Thai Transportation Operators Association.