Showing 1 - 10 of 25
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Malls bet big on New Year blowout
Business, Molpasorn Shoowong, Published on 19/12/2025
» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.
Tourism Authority of Thailand keeping tabs on federal shutdown
Business, Molpasorn Shoowong, Published on 13/11/2025
» The Tourism Authority of Thailand (TAT) is monitoring the US government shutdown, which has severely disrupted domestic American travel, although international flights including to Thailand have not been affected yet.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Strong fourth-quarter outlook for THAI
Business, Molpasorn Shoowong, Published on 04/09/2025
» The fourth-quarter outlook for Thai Airways (THAI) remains strong, with a load factor of more than 80% driven by both foreign demand and Thai tourists opting for Asian countries, as China and Japan have remained popular destinations all year.
Unease over Japan, South Korea market
Business, Molpasorn Shoowong, Published on 18/07/2025
» Tourism operators are not confident whether arrivals from Japan and South Korea can match the same level as 2024, as negative factors such as a strong baht, rivalry with Vietnam, as well as the two countries' weak economies continue to impact spending power.
Earthquake hits Chiang Mai's room rates during Songkran
Business, Molpasorn Shoowong, Published on 18/04/2025
» Despite a robust performance during the Songkran holiday, hotels in Chiang Mai offered lower room rates than last year in a bid to draw last-minute domestic travellers, whose confidence was still shaken by last month's earthquake.
Getting visitors to open wallets
Business, Molpasorn Shoowong, Published on 16/12/2024
» Tourism plays a crucial role in Thailand's economy, contributing greatly to the country's GDP. In a bid to stimulate post-pandemic expenditure, the government is gearing up to attract more luxury and high-spending travellers.