Showing 1 - 10 of 31
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Malls bet big on New Year blowout
Business, Molpasorn Shoowong, Published on 19/12/2025
» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Minister urged to up marketing spend to lure more visitors
Business, Molpasorn Shoowong, Published on 01/10/2025
» The Association of Thai Travel Agents (Atta) wants the new tourism and sports minister to increase funding for marketing, incentives and chartered flights so that Thailand can compete with neighbouring countries and attract at least 35.5 million foreign tourists.
Strong fourth-quarter outlook for THAI
Business, Molpasorn Shoowong, Published on 04/09/2025
» The fourth-quarter outlook for Thai Airways (THAI) remains strong, with a load factor of more than 80% driven by both foreign demand and Thai tourists opting for Asian countries, as China and Japan have remained popular destinations all year.
Tourism Authority of Thailand puts faith in Malaysian visitors despite forecast cut
Business, Molpasorn Shoowong, Published on 26/08/2025
» Despite the target for Malaysian tourists having been cut to 5 million this year, equivalent to the level seen in 2024, this market may reach the same number of arrivals as the Chinese as it is still unfazed by the situation along the border provinces.
Panel calls for new tourism investment
Business, Molpasorn Shoowong, Published on 17/07/2025
» Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.
Centre Point Group to upgrade four hotels
Business, Molpasorn Shoowong, Published on 21/02/2025
» Centre Point Group, a hospitality subsidiary of SET-listed developer Quality Houses, plans to upgrade its four hotels in Bangkok to the premium segment within three years.