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BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

BUSINESS

Thailand offers free domestic flights for 200,000 foreign arrivals

Business, Molpasorn Shoowong, Published on 19/08/2025

» The Tourism and Sports Ministry plans to offer free domestic flight tickets to 200,000 foreign arrivals to boost tourism nationwide over a three-month period.

BUSINESS

TAT widens net in bid to capture more of the Chinese market

Business, Molpasorn Shoowong, Published on 01/08/2024

» With 8 million Chinese tourist arrivals projected for 2024, the Tourism Authority of Thailand (TAT) is diversifying its target to niche markets who still have plenty of purchasing power, including young travellers, small meeting groups, and caravan tours.

BUSINESS

Art toy mascot seeks to entice China market

Business, Molpasorn Shoowong, Published on 02/07/2024

» A tourism campaign led by art toy mascot Labubu could help Thailand attract 8 million Chinese visitors and lure art toy lovers from around the world, as emerging home-grown mascot Butter Bear is the next tourism presenter, says the Tourism Authority of Thailand (TAT).

BUSINESS

CPN unveils Central in Nakhon Sawan

Business, Molpasorn Shoowong, Published on 01/02/2024

» Retail and property developer Central Pattana Plc (CPN) has launched Central Nakhon Sawan as a new northern hub with a mixed-use development model worth 5.8 billion baht, targeting daily foot traffic of more than 25,000, strengthened by domestic consumption.

BUSINESS

The night is full of promise

Business, Molpasorn Shoowong, Published on 14/08/2023

» When it is too early to sleep, visitors have plenty of choices in Thailand other than heading back to the hotel.