Showing 1 - 5 of 5
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Privilege Card eager to shift from dependence on Chinese
Business, Molpasorn Shoowong, Published on 23/01/2025
» Concerns over foreign scams and human trafficking networks have not affected long-stay tourists, including the Chinese market, according to Thailand Privilege Card Co (TPC), the operator of a long-term residency and perks programme.
TAT widens net in bid to capture more of the Chinese market
Business, Molpasorn Shoowong, Published on 01/08/2024
» With 8 million Chinese tourist arrivals projected for 2024, the Tourism Authority of Thailand (TAT) is diversifying its target to niche markets who still have plenty of purchasing power, including young travellers, small meeting groups, and caravan tours.
Wellness sector to survive global woes
Business, Molpasorn Shoowong, Published on 22/11/2023
» The global economic slowdown and geopolitical conflicts will not affect high-spending guests in Thailand's wellness sector, according to MSpa International, a spa and wellness arm of Minor Hotels.
Tempting visitors to find their chi
Business, Molpasorn Shoowong, Published on 27/03/2023
» As fears of Covid-19 infections die down in parallel with new cases declining globally, medical and wellness tourism is predicted to keep growing at a steady pace.